A Simple Guide to Finding Keywords for Your Print on Demand Store Using Google Keyword Planner
If you’re running a print on demand business in the USA, one of the best ways to attract more customers is through SEO (Search Engine Optimization). Specifically, you want to show up when someone searches for products like “custom business cards” or “banner printing near me.” In this blog, we’ll walk you through a simple, free way to find the right keywords using Google Keyword Planner so you can boost your visibility online.
Why Keywords Matter in Print on Demand SEO
Your print on demand store needs more than great products—it needs traffic. Keywords are what people type into Google when they’re looking for something. If your website uses the same terms your customers are searching for, you’re more likely to show up on search results.
Step 1: Sign Up for Google Ads (Free)
Google Keyword Planner is part of Google Ads. Don’t worry—you don’t have to spend money to use it. Here’s how to set it up:
- Go to https://ads.google.com and click Start Now.
- Sign in with your Google account.
- When prompted to create a campaign, scroll down and click “Switch to Expert Mode.”
- On the next screen, click “Create an account without a campaign.”
- Fill in your business details (like country and time zone) and click Submit.
You’re now in Google Ads without needing to pay anything.
Step 2: Access Keyword Planner
- Once you’re in the dashboard, click the Tools & Settings icon (a wrench) at the top menu.
- Under “Planning,” click Keyword Planner.
- Choose “Discover new keywords.”
Step 3: Find the Right Keywords for Your Print Products
Now you’re ready to start searching for keywords:
- In the search box, type a product or service you offer (e.g., “business cards,” “brochure printing”).
- Click Get Results.
- Google will show you keyword ideas along with search volume and competition levels.
Tips:
- Look for keywords with medium or low competition and good monthly search volume.
- Try different variations like “custom banner printing” or “print shop near me.”
Step 4: Use These Keywords on Your Website
- Include them in your product titles and descriptions.
- Use them in homepage and landing page copy.
- Work them into blog posts, FAQs, and supporting content.
Conclusion: Start Ranking Today
By using Google Keyword Planner, you can discover exactly what people are searching for in your niche. It’s a simple, powerful way to improve your print on demand SEO—and it doesn’t cost a thing.
Start today and help your store get found by more customers online!
